This is an intentionally broad question. There are entire libraries of books written to help you find your motivation, your brand, your place in this world, your career, or just your next step. While all of these are good to know, they are short sighted without knowing your ultimate objective.
Your ultimate objective can be as specific or ambiguous as you want it to be, but it needs to be something actionable and quantifiable. Consider it part "mission statement" and part "lofty goal." Discovering your ultimate objective is as much a journey as when your start pursuing it.
Let's start a small exercise by considering how you might decide where to go on vacation (the destination being your ultimate goal in this example). We establish some core criteria of that objective. For me, the location needs to be exotic, have salivating food, temperate weather, rich and centuries old history, and something out of my comfort zone (for example, a location where English is not a common language). With that data in hand, I can compile a list of objectives that meet that criteria. For example, as a resident of Denver, CO, a trip to Columbus, OH is not a valid objective.
What are some criteria for your next destination?